I’m Marcelo, aka Mourão.
From the beginning of my career, that started around the 2000s, I work with Digital Ads. I passed through mIRC, ICQ, MSN, and now WhatsApp. Formally, I studied Advertising, Strategy, and Marketing. But on my journey, I have been getting some curious knowledge such as Front-end and Back-end Programming, Interface Design, Display Banners, Copywriting, User Experience Design, Business Intelligence, Team Management, and even Graphics Processes (a very offline knowledge, at the end of Advertising course).
I dedicated half of my career time to the Strategic and Creative Planning area, even before the hype of account planning of the last few years. It’s a very productive period in my career.
I really believe in planning, but I also believe in the skill to deal with unplanned things. As Creativity, I believe Planning is 10% inspiration and 90% perspiration, but that 10% make a lot of difference. I believe having a method is important, but making it happen is way more important. Flexibility. And of course, I believe account planning can’t live alone, it’s important that the team believes in the plan, always. Knowing how to connect people is a great virtue of those who propose to work with the planning.
Today, besides to work as a planner and a strategy and intelligence team’s manager, I provide consultancies for teams that need strategic direction in planning for account setup, brand repositioning, and even client’s agency reviews.