Marcelo Higinio

Account Strategic Planner

Planejamento

Precisamos do Hacking

Precisamos do Hacking

O intuito do Hacking é adaptar para vencer o problema, mesmo que passando pelo impraticável, inaplicável e até inadmissível. Muitas vezes, questionar os limites faz parte da natureza do Hacking.

Fui na IV Semana Acadêmica do CACS

Fui na IV Semana Acadêmica do CACS

A apresentação “O Planejamento, a Estratégia e a Inteligência” que fiz na Unicentro foi uma ótima oportunidade de reencontrar a instituição em que me formei e de prover algum conhecimento àquelas jovens almas buscando trilhar os árduos caminhos da propaganda e do jornalismo.

The dissonant voice

The dissonant voice

Of course, it’s easier to deal with who agrees with you, consonance. But, what if they don’t agree with you, what to do? There is who just throw out them, there is who pretends to listen them, but the dissonance has some secrets that, in some cases, are more valuable than any consonance.

Way beyond the PPT

Way beyond the PPT

Who have never saw the power of a very well designed slide in a presentation? Yes, it works. But presenting is more than some organized well-designed slides. We’ll talk about the pieces of a good presentation here and we’ll understand what really matters.

Planning is choosing

Planning is choosing

A few years ago I heard something that makes more sense day by day, “planning is choosing” should be a mantra.

A arte de definir KPIs

A arte de definir KPIs

A habilidade de definir KPIs (key perfomance indicators ou indicadores-chaves de performance) é uma arte, dada sua complexidade, sua beleza, sua importância e seu impacto. E tem gente acabando com essa arte. Mas, vamos lá, para que serve o tal KPI? Em poucas palavras, podemos dizer que é uma tradução técnica de um objetivo estratégico….

Criatividade versus Performance?

Criatividade versus Performance?

Está na nossa natureza buscarmos o contraponto. Quente x Frio. Branco x Preto. Bem x Mal. Uma comparação rápida, simplista, linear e às vezes booleana. Isso é um perigo. Por muito tempo tenho acompanhado um debate que tem acontecido no background de muitas conversas. Criatividade x Performance. A minha questão é, qual a necessidade do…

If someone is texting while your are presenting, it’s your fault.

If someone is texting while your are presenting, it’s your fault.

It’s polemic, I know. Many will argue that is rude, unprofessional, people are having a lack of interest, and other things. But this guy has something we need to value: the sincerity, even it being hidden. Many people won’t even touch the smartphone, but they will yawn quietly, give strong blinks, take a note in…

The Martian: 9 things we’ve learned with Mark Watney

The Martian: 9 things we’ve learned with Mark Watney

A month ago, I watched The Martian’s first trailer. In the beginning I was confused, I thought it was an fan-made trailer of Insterestelar’s movie, because… you know… Matt Damon dressed as an astronaut… but fortunately I was totally wrong. More than a brand new movie, it was based on a book with a very…

10 hours of Gandalf Epic Sax Guy

10 hours of Gandalf Epic Sax Guy

Sometimes, when I am bored, without any job and all readings done, I go to Youtube and search for ’10 hours’ terms. Do you know what is ten-hours videos?