Marcelo Higinio

Brand Strategist

Entretix – Releasing

The Allianz Parque manager, one of the largest and most modern stadiums in South America, wanted to have their own ticket store for offering even more quality, reliability, convenience and comfort for customers in the concerts that were managed by them. The brief was “Launching a new ticket store where the magic of big events starts from the ticket.”

Our team had the privilege of planning and executing this complete project with naming, visual identity, promotional materials, tickets, staff uniforms and the new website for concerts information and ticket sales.

The name merges the beginning of the Portuguese word for entertainment and a popular contraction for tickets. The name Entretix was born with domain and social usernames availability, as well as an entirely new visual identity.

Entretix visual identity

Two tickets were combined in an X. This icon is part of the logo and it’s still an interesting feature for visual identity.

Entretix Tickets

Digital Presence

We developed a brand mood that leads the ads and contents in an experience-oriented way. Actually, the content, even informative, is also intended to pass on the experience to the users and concerts artists’ fans. And it’s how Entretix was launched:

Website

Responsive site to service most devices
Entretix website

The site is both a way to get concerts information and content strategy, passing a positive experience even before ticket purchase.


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