Marcelo Higinio

Brand Strategist

Planning Cases

Hi, I’m Marcelo Higinio. If you don’t know me yet, in this page I tell a bit about of who I am and how I think. Here you can find some interesting cases that I’ve been doing, click on the content to keep reading about.

If you want to see my CV / Resumé, please click here.

Walmart – No plastic bag

Walmart – No plastic bag

Walmart, one of the largest retail groups in the world, has a very active sustainability work in Brazil. When São Paulo banned free plastic bags, Walmart demanded us a project that could tell the public the impact of this fact on the city and the environment.
Wittel – Reposicionamento

Wittel – Reposicionamento

A Wittel é um dos grandes players do segmento de Conferência e Colaboração no Brasil e também do segmento de tecnologia de comunicação para o Trading Floor. A Wittel está presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de negócios, sua presença...
Bradesco Seguros – Xmas Tree

Bradesco Seguros – Xmas Tree

The colossal Lagoa Rodrigo de Freitas' Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. In 2012, the challenge was to connect the digital environment to Xmas Tree's experience, creating a great concept and getting better results for the brand.
WTorre – Digital Presence

WTorre – Digital Presence

This large brazilian construction company, with great projects like Allianz Parque (Palmeiras Stadium), JK Iguatemi Shopping Mall and Santander Theater, wanted to improve its website. But the challenge was to bring the WTorre's greatness also to digital environment.
Entretix – Releasing

Entretix – Releasing

"Launching a new ticket store where the magic of big events starts from the ticket". Our team had the privilege of planning and executing the complete project, from naming to website development.
Premier – Mobile App

Premier – Mobile App

The brief was clear: creating a Premier app. The main goals were participating in customers' share of hardware and also conquering customer's loyalty and relationship.
Escola do Futuro – Re-enrollment

Escola do Futuro – Re-enrollment

The job was to perform an enrollment and re-enrollment ad campaign for Escola do Futuro. We made a great research with students's parents to find what really matters in the whole re-enrollment proccess. And we made a great plan.
Tritone – Inspiring heads

Tritone – Inspiring heads

Tritone Interactive was taking a new position, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by São Paulo's cosmopolitan, creative and diverse culture. From this mood emerged a project where we could meet and present to society some examples of great people who made and still make, noble projects that can talk with this whole new reality.
Bcash – Successfully

Bcash – Successfully

Bcash is a payment gateway. The need for better results has brought a repositioning opportunity. For the audience, successful operations matters. Of course, operation success is part of company success. And there it is an insight for the concept "Successfully". Success for the buyer, success for the seller.

I want to say thanks to the awesome teams I’ve been work with, people that collaborated with a lot of energy in every case here and other important jobs.